Goodstein is an independent creative agency specialized in entertainment and innovation for brands that want to surpass the traditional paid media model. Founded in 2010 in Beijing the agency is best known for its work on Volkswagen’s ‘People’s Car Project’. To date, Goodstein is the most awarded independent creative agency in China wining accolades in Cannes Lions, Clio, Spikes Asia, Adfest, London International, DMA, Epica, Effies, John Caples and AME. In 2013 the agency won the first Gold for China in Branded Entertainment at the Cannes Lions International Advertising Festival. In 2015 we have founded the world smallest agency network with offices in Shanghai, Germany and Spain.

The goodstein model

  • 1 Entertainment

    We satisfy business needs through the art of storytelling.

  • 2 Innovation

    We enrich stories with technology. We find inspiration in both emerging and classic technology.

  • 3 Paid Media

    We believe advertising has to be relevant to be considered creative.

  • 4 Earned Media

    We craft stories that people care about. Stories that they can’t help but share. Stories that make brands famous.

Our team

    Ralph Scheurer-lee

    Managing Director / Partner Goodstein & Fram

    Georg Warga

    Creative Director / Founder Goodstein

    Maureen Sherrard

    Creative Producer

    Michael Benzinger

    Creative Director / Partner Goodstein & Fram

    Carsten Greiner

    Consultant / Partner

“No matter how much a brand spends on media, people don’t sit around the campfire talking about advertising. They share ghost stories, funny stories, stories that move them. Brands thrive when they tell a good story. And in this ever-changing digital landscape, telling your story requires innovation. This is what we do.” - Georg Warga, Creative Director and Founder of GOODSTEIN -